Celebrities love being around the media. They get coverage almost regularly. After all, their work demands them to be seen and heard. Journalists, meanwhile, are always on the lookout for exciting and engaging stories that they can develop to keep the audience hooked. When celebrities make themselves available to the media, they powerfully position themselves so that people take notice of what they are about to say.
This is where they require honing their media skills. They, of course, have a celebrity coach who guides them timely as to how to represent themselves. However, the proper training can stretch them to the next level. It enables the celebrities not to say too much and deliver the key message succinctly and impactfully. Some stars have an effective spokesperson to whom the media returns and ask for their comments about a specific subject.
Here are the compelling reasons as to why celebrities should undertake media skills training:
Learn to speak appropriately
Media coaching teaches you how to use the words, tone, and body language rightly for delivering the message impressively. When actors speak on television, the fans hear out their words and look at their facial expressions and body language. The best part about the training is they can talk with confidence in the media. Some newcomers are terrified of speaking to the media, especially live or television ones.
However, the moment they develop the interview skills, celebrities realize it is the most powerful mode of marketing and PR.
Define key messages clearly and concisely
For celebrities, it is essential to get the right message straight, especially with so much paparazzi around. The message should be focused on the main subject line, short, and use the language that suits the audience. They should make sure not to elaborate the message not more than five different ways; else, it dilutes the impact of the message.
When you are clear about the key message, you can always keep coming back to them in a roundabout manner during the interview.
Develop prepared responses for tricky questions
Celebrities face extremely tricky questions from the media all the time. It could put them on the spot. Media skills training prepares them for such challenging questions so that they are in tune for answering these unexpected twists and turns. By preparing for the tough questions, they feel confident and step ahead in the interviews.
Avoid misquotations If actors head to the interview without any clarity, the chances of misquotation are higher. The training avoids the possibility of being misquoted through learning specific skills of clear, concise, and effective communication.
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