For the executive or the company, representative to get an interview with a media channel is like striking the high notes. Meetings give your brand a chance to present, and the organization’s ideal leaders are company representatives. This way, you can boost the trustworthiness of brands, solve disasters and improve sales. Even experienced company representative, though, often makes mistakes during interviews.
Precisely why you need media Training. Even public speaking training would help as it is almost identical to delivering a speech on stage and overseeing interviews. These training and coaching sessions prepare the organization’s managers and spokespersons the following way:
• Write in bullet form: Executives are leading a hectic life and have their hands full all the time. Their day-to-day activities are high-level tasks. All the same, they are expected to know the details during interviews. Some coaches provide lots of pages for the executives to read before the interview. A person can’t help out with that strategy. Too much material is not helpful. A helpful preparation document should not contain anything more than a few talk points, and it should be bulleted.
• Have a support tool: Everything should be said through a message while giving an interview. Yet you don’t want to sound fake as if you were reading a prepared script. This is where the tool to support message comes in handy. The message support service provides stories and figures. Shared tales would be a personal experience, narratives and performed studies. Conversely, stats are statistics and facts.
• Worksheets: Celebrity coach is responsible for creating a message worksheet consisting of three items-stories, stats, and sound bites. If you are conducting a phone interview, the interviewee will be able to keep the sheet on the desk and can mark off the answer already given.
• Answer the question indirectly: In daily circumstances, we are likely to give the ‘what’ answers. For example, if someone asks how the weather conditions are, the right answer would be hot and the degrees. It would be unacceptable in an interview, even if appropriate in everyday circumstances. Executives should be in a position to answer the ‘ why ‘ behind the question.
• Keep it simple: This is not only appropriate for media interviews but also the course of public speaking. No matter whether it’s interviews or speeches, keep it simple and short. Try to be in the spotlight at one go for 30-45 seconds. In this way, you can highlight the key points and ensure that the reporter picks the correct message from your reply: practice briefness and reply. Have a simulated interview, if possible, before you become part of a real one. With long and complicated answers, you can try and avoid that.
• Reach out the target audience: Skip demographics if possible and focus on audience psychology. Imagine who you will be the target audience before you practice the interview.
Before being a part of a media interview, it is prudent to seek the help of a celebrity coach as he or she knows how to guide you through the entire process.